From a World Heritage Site to the Capital of Beer

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With the backing of the government of Miguel Alonso Reyes, the Grupo Modelo AB-InBev brewery bombarded the city with the slogan “Zacatecas: world capital of beer” on billboards of the capital and the suburban municipality of Guadalupe. Now the city struggles to identify itself for being deemed a World Heritage site in 1993 and not just a battleground against alcoholism.

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