Understanding Nayib Bukele’s Presidential Election Victory in El Salvador

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–Researched and Written by Ava Braccia—

Since his crushing victory in the Salvadoran presidential election on February 3, 2019, news outlets across Latin America have jumped to examine Nayib Bukele’s road to success, and speculate about the path his nation will now take. They have delighted in describing the millennial with nature metaphors, with good and bad connotations. Bukele’s finesse of non-traditional social media, his anti-corruption platform, the targeting of disenchanted voters as outsiders, and seeming to make good on his word all contributed to his appeal.

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